The project -- “Don't Take it Personal” - Privacy and information in an algorithmic age -- investigates the relations and interdependence between personal information and privacy. The basic arguments are that there is a disconnect between platform providers’ understanding of personal information and privacy, and users’ understanding of the same concepts -- and that informational privacy theories’ reliance on personal information as something objective and true, that directly reflects state of affairs needs to be re-conceptualized.
The aims are: i) to establish the characteristics of personal information, and determine how it relates to an individual’s preferences and activities, and ii) to suggest how a revised understanding of personal information may be used to re-conceptualize informational privacy. Both aims are supported by data collection about: a) users’ perceptions of profiling and privacy, and b) platform providers’ understanding of personal information and privacy, and their relations as well as measures taken to protect users’ privacy.
The project is funded by Independent Research Fund Denmark and is hosted by The Danish Institute for Human Rights and the University of Copenhagen.